Chapter 01
Eleven
Creative Concept
Mackerel and peas, two humble Portuguese staples, reimagined through Chef Joachim Koerper's Mediterranean cuisine.
Campaign 02
Portuguese Ingredients Reinterpreted
Introduction
Five venues. Five Portuguese ingredients. Five completely different interpretations. A creative series inviting each host to choose one local ingredient and reinterpret it through their own identity.
Creative Concept
WITH ELEVEN · CÍCERO · TOUTA · ATELIER ANN-KRISTIN · THE KISSATEN COCKTAIL BAR
Creative Direction
Portuguese Ingredients Reinterpreted combines cinematic storytelling with an intimate documentary style. Featuring etiquette expert and fine dining content creator Claudia Priscilla, the series follows her journey through Lisbon's premium dining scene, uncovering chefs, memories, places, and culinary expertise behind each dish.
Rich textures, warm natural light, and immersive close-ups celebrate the beauty of each ingredient, while authentic interactions with chefs create a narrative that feels refined, human, and deeply connected to Portuguese gastronomy.
Chapter 02
Cícero
Creative Concept
Portuguese duck, reinterpreted by Head Chef Alessandra Montagne and Executive Chef Felipe Neves through Cícero's French-Brazilian cuisine.
Chapter 03
Touta
Creative Concept
Azorean squid, reimagined by Chef Cynthia Bitar through Touta's freestyle Lebanese cuisine, à la Provençal.
Chapter 04
Atelier Ann Kristin
Creative Concept
Carolina rice, transformed into a rice pudding cake by pastry Chef Ann-Kristin Wenzel.
Chapter 05
The Kissaten Cocktail Bar
Creative Concept
Pennyroyal, an aromatic Portuguese herb, reimagined by Head of Bars Mauro Roldão as a signature cocktail.